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Juan Santos


As Senior Vice President of Brand Experience, Juan combines a unique blend of creative, technical and business strategy knowledge into innovative and effective solutions for Tavistock. Juan’s passion for creating experiences that connect people and brands is reflected throughout his career.

For more than 20 years Juan has worked with teams to launch numerous industry milestones including the first worldwide webcast for Earth Day, the first digital consumer electronics catalog for Toshiba USA, Mattel’s shift from toys to play through the creation of BarbieGirls.com, and he contributed to the visionary team behind MyCokeRewards.

Juan is a recognized expert in Design Thinking, User Generated Content, Massively Multiplayer Online Games, Physical + Digital and Loyalty and Rewards. He is a charismatic speaker with a proven ability to lead by example while inspiring teams to deliver superb creative work.

Prior to joining Tavistock, Juan was the Chief Experience Officer for VML, a top-rated full-service global marketing and advertising agency, Chief Creative and Technical Officer for iKioskos, a leading provider of Internet-enabled public access kiosks, and Founding Partner/Creative Director for Azurian, one of the largest new media design and consulting companies in Latin America. He holds a bachelor of fine arts from the School of Visual Arts, with studies in Industrial Engineering and Economic Science. Juan is constantly seeking opportunities to expand his knowledge in design, technology and creative strategy.

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