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8/26/19 - Performance / Training

USTA’s bustling Lake Nona facility a beacon for all things tennis

The USTA National Campus opened just two years ago, and the world’s largest tennis facility already had more than a half of a million people pass through its gates.

All that activity has executives reaching for a thesaurus to explain what it has become: The campus’ chief executive, Kurt Kamperman, calls it “the hub of American tennis,” while Bob Whyley, senior vice president of production and executive producer at the Tennis Channel, goes for “the epicenter of American tennis,” and Iain Pound, Wilson’s national sales director, chooses “the heartbeat of American tennis.”

Regardless of the language used to describe its impact, this spot in the Lake Nona area of Orlando is the one place where on any day of any week one might see young kids in tennis camp; adults taking lessons or playing USTA league championships; juniors playing tournaments; top prospects in training; players from 300 colleges in team matches; WTA and ATP stars like Madison Keys or Frances Tiafoe practicing; the newest World TeamTennis squad— the Orlando Storm — hosting its rivals; or John McEnroe or Chris Evert visiting.

For the full story, visit the Sports Business Journal online.

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